Kokuryudo
Kokuryudo is best known among Japanese and international consumers for its long-trusted skincare and makeup products. The brand’s origins trace back to China in 1907, when a Japanese doctor running the Kokuryudo Hospital along the Heilong River created a healing cream for chapped skin and chilblains. This formula later became the foundation of the brand’s iconic Kokuryu Cream, officially introduced to Japan in 1949.
Today, Kokuryudo is loved for its reliable sub-brands like Privacy, known for transparent UV-cut powders, and Hipitch, a gentle yet powerful cleansing oil that removes makeup effortlessly even with wet hands.
Kokuyo is equally dedicated to sustainability, focusing on reducing waste and implementing eco-friendly practices throughout its manufacturing processes.
Discover why Kokuryudo has been trusted for over a century. Explore its skincare and makeup essentials and experience gentle, effective formulas rooted in history, innovation, and everyday Japanese beauty care.
